CLEVE.ARGUELLES dotcom Change. Struggle. Revolution!

This is a deviation from my interest. Haha. :D Surprisingly, the author is not Michael Crichton. It's James Twitchell. James Twitchell's style in writing is very interesting. It is not technical nor very non-technical. Haha. It allows the reader to be excited and to maintain their interest on the topic but at the same time to acquire deep knowledge and good understanding of the topic. James is witty, funny but also dense.

The book is about the marketing of the Churches, Education and Museum as a commodity and the way, us, the consumers accepts it. Twitchell's insightful explanations of the marketing strategies of the three domain are very interesting and very real since his insights are not far from what is really happening.

If you are an outsider in Marketing, this book is a real blast. But those who are in the field would find it boring since it states the obvious.

Read this and you will not look at Churches, Universities and Museums the same way again. Though this 300-page book can be easily reduced to a 30-page book, it is still interesting to read.

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4 out of 5. :D