Branded Nation: The Marketing of MegaChurch, College Inc., and Museumworld
| Category: | Books |
| Genre: | Reference |
| Author: | James Twitchell |
This is a deviation from my interest. Haha. :D Surprisingly, the author is not Michael Crichton. It's James Twitchell. James Twitchell's style in writing is very interesting. It is not technical nor very non-technical. Haha. It allows the reader to be excited and to maintain their interest on the topic but at the same time to acquire deep knowledge and good understanding of the topic. James is witty, funny but also dense.
The book is about the marketing of the Churches, Education and Museum as a commodity and the way, us, the consumers accepts it. Twitchell's insightful explanations of the marketing strategies of the three domain are very interesting and very real since his insights are not far from what is really happening.
If you are an outsider in Marketing, this book is a real blast. But those who are in the field would find it boring since it states the obvious.
Read this and you will not look at Churches, Universities and Museums the same way again. Though this 300-page book can be easily reduced to a 30-page book, it is still interesting to read.
Popularity: 1% [?]
A Case of Need |MY|TWO|CENTS|
A medical thriller that will surely encompass the boundaries of science and art, the boundaries of Law and Medicine.
"Dr. Art Lee is jailed for performing an illegal abortion resulting in the death of a prominent physician's daughter. Dr. John Berry, Art's friend, knows Art is innocent and sets out to prove it. He encounters resistance and apathy from most people, but he tenaciously searches for the real abortionist to clear his friend's name."
Crichton wrote A Case of Need in 1968, under the pseudonym Jeffery Hudson. It combines the wit of John Grisham and Michael Palmer into one great book that somehow succeed to include moral fables and so, moral conclusions.
Art Lee tells us why he decided to conduct abortions, despite the knowledge that he was committing a criminal offence. A woman asked him for an abortion; when he refused, ‘she said she knew of a man in the North End who would do it for two hundred dollars. He had been a medical orderly in the Marines, or something.’ The prospect bothered Art all night:
‘I had a vision of her going to a smelly back room somewhere and meeting a leering little guy who would letch her and maybe even manage to kill her. I thought about my own wife and our year-old baby, and how happy it could all be. I thought about the amateur abortions I’d seen as an intern, when the girls came in bleeding and foaming at three in the morning. And let’s face it, I thought about the seats I’d had in college. Once with Betty, we sat around for six weeks waiting for her period. I knew perfectly well that anybody can get pregnant by accident. It’s not hard, and it shouldn’t be a crime …
‘By morning I had decided that the law was unfair. I had decided that a doctor could play God in a lot of crappy ways, but this was a good way. I had seen a patient in trouble and I had refused to help her when it was within my power. That was what bothered me – I had denied her treatment. It was just as bad as denying penicillin to a sick man, just as cruel and just as foolish.’
But Crichton was not only motivated by the humane pragmatics of legal versus illegal abortion. In one of the seven appendices to this short thriller, Crichton concisely summarises six main arguments for abortion, and their counter-arguments.
With unusual addition of geekish footnotes, A Case of Need will surely find its way in your heart, in your heart, and sometimes because of medical science jargons, in your brain.
4 out of 5. :)
Popularity: 1% [?]
UP won!
It was a fresh victory for UP Fighting Maroons Men's Basketball Team on their first game on the 71st season of UAAP. UP was expected to win since NU Bulldogs were a no-match to hungry players of UP Fighting Maroons. Most members of the UAAP commitee agreed on that thing as they were interviewed after the game. "Ang UP Centennial nila, naghanda yan, hindi basta basta magpapabaya." Taken from an interview with one of the commitees.
People haven’t forgotten their winless performance last year, and have used this to dismiss this squad as this generation’s version of last generation’s NU. However, the UAAP has a way of turning the tables on unsuspecting individuals.
A simple win is good, a couple of wins is momentous, but getting into the Final Four is nothing but a miracle for the men's basketball team of UP Fighting Maroons. he ya! Mananalo kami! ASA. =)
Too bad ADMU won. T_T Animo LA SALLE!
UP FIGHT!
[matatapang, matatalino, walang takot
kahit kanino, hinding hindi magpapahuli..
ganyan kaming mga taga UP!]
Popularity: 3% [?]
UAAP Schedule of Games
I just thought this post could be helpful to those who want to know the schedules. I feel so bad, i was not able to watch the first game. ^_^
Tomorrow .. it would be a fight between UP and NU; and between LaSalle and Ateneo. It would be in Araneta. Some games are scheduled to be played in Ultra.
[uaap centennial floor]
Games > 2008-2009
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Popularity: 3% [?]
Innocent ’til Proven Guilty
This day, Every Campus Nation Ministries (ENCM) sponsored a mini-pirated version of the 1 vs. 100. It was held in UP Manila, College of Arts and Sciences, Rizal Hall, Little Theater at around 4:30 pm. It has to be exact, I want to be like Tycho Brahe .. accurate and precise. =)
It was entitled as 1 vs. 50. Dien and me was chosen to represent the-ever-popular-and-famous block 4 of political science. Remember the P-O-Llll-S-C-I-Blk4 cheer? I really had fun hearing those. At first, I thought the game show questions would be relevant to the sponsor (ENCM), and it would be something like Who did the posting of Ten Commandments? I just thought it would be like that. Obviously, I was wrong. It would be something different and something comical to others.
The mob against the 1 was composed of different freshmen from different courses, the mob was actually 52 when it started. I was very nervous that time. I don't want to disappoint my block mates. I told Dien that we really have to reach the second question before getting eliminated. She agreed then laughed. "Nakakahiya kapag una palang tapos na tayo," she told me. I agreed.
The brave "one" who dare to test his wits against 52 is a professor in UP Manila, also a graduate of Biochemistry in University of the Philippines. He looks like Yao Ming wearing glasses with thick lens. One of the mobs told me that he was a summa cum laude. WTF.
The first question was too easy, no one got eliminated as expected. The next set of questions got tricky and there was this one question that made the 52 mobs into 36. What is Dora the Explorer's nationality? Dien and I argued and agreed that Dora is a Spanish. "Ang itim kaya nya, she can be a mexican, and mexicans do speak spanish," a mob from the back told her co-mob. Dora is so pretentious. LOLS. And as i expected, Dora's nationality is Spanish. Thanks for my sister who insists on watching this gimikera. =)
Dien and I made it to the top 17. We won over the one. He didnt know whether Kitchie Nadal is from UP, DLSU or Ateneo. She was from LaSalle. And Dien and I answered it right. We got a 176 peso prize each. We reached the 3000 pesos money tree. I really had fun with this event specially with Dora the Explorer's nationality confusion. Remember, it is the Iskolar ng Bayan's weakness, Dora the Explorer.
When I got home, it's already 730 pm. My mom got mad at me since my dismissal is only 4pm. We argued. I silently argued with her. And she commented something that piss me off. She told me that I was just malling or nag gagala. I was so tired by that time that I got angry. She reprimanded me and took my allowaces, she told me that I have to bring lunch instead of money.
Moms do consider some laws but not the law of "Innocence Until Proven Guilty."
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I am excited to the coming orientation of UP Manila Debate Circle. It's the wilingness that I have. It will be on June 30 and July 4. I don't have any plans of joining PoLiS. It's too boring for me. I hope I will be able to join the Debate Circle and the Indayog Dance Varsity.
Popularity: 2% [?]


